The UK’s second contribution to #GivingTuesday has raised more than its domestic launch last year.
The global scheme on 1 December asked people to mark the day by contributing to a good cause following the shopping-heavy periods of so-called Black Friday and Cyber Monday.
More than 1,400 UK charities and businesses took part. More than £6,250 was donated every minute on Visa cards throughout the day, while JustGiving raised £1.25m – a 46 per cent increase on 2014 – and Virgin Money Giving saw a 50 per cent jump. The event’s associated hashtag was mentioned more than 100,000 times on Twitter in the UK, more than three times last year’s number.
Saying support in the UK had been ‘absolutely amazing’, campaign manager Kim Roberts explained: “With millions donated, events held up and down the country and support for charities dominating social media, this was a massive day of grassroots giving and shows what happens when people, business and charities come together.”
In all, 71 countries participated. Early projections suggest that nearly $117m (USD) was raised on online donation-processing platforms within 24 hours. The event, which originated in the US, is now in its fourth year.
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