Louise Bacon

Associate (Marketing Manager)

Louise has worked in marketing for more than 30 years and has comprehensive knowledge of financial and professional services marketing, having joined Moore Thompson Chartered Accountants in 1997.

Since joining the firm, she has been responsible for the creation and development of a thriving marketing department, which has assisted in the growth and expansion of the original Spalding office and three newer offices in Wisbech, Peterborough and Market Deeping,

As the Marketing Manager and an Associate for Moore, I am responsible for the following key areas of practice promotion:

  • Strategic marketing of the firm’s accounting, payroll, taxation, grant funding and financial services to existing and prospective clients
  • Performance targeting of partners and departmental managers
  • Client care and service quality optimisation
  • Encouraging business growth, with marketing strategies to attract new clients
  • Publicity and advertising
  • Practice networking with other professionals
  • Promoting digital cloud-based accounting to new and existing clients
  • Regular communications including newsletters and digital marketing campaigns to engage with specialist sectors; including charities, legal and agriculture and farming
  • Database management
  • Arranging seminars and workshops
  • Organising practice events, corporate hospitality and charity events

One of her key successes has been the creation of a strong marketing ethos within the practice. This has involved engaging with Partners, Managers and front-line staff so that they full understand the benefits of good marketing practice and how it can be fruitfully deployed across the whole firm.